To be a dynamic organization that participates actively in shaping a society of Indonesians who are eager to learn, have good moral character and do good deeds.

To become a center of excellence for education, training and the dissemination of science and technology in Indonesia.

To develop various institutions that excel in the field of education, training and the dissemination of science and technology for the community.

To support growth in areas developed by the Jaya Group.

To integrate all aspects of education from pre-school to tertiary levels on an ongoing basis so as to produce Indonesians who are excellent in terms of their love of learning, independence, creativity and virtuousness.

To develop, on the basis of non-profit and independent principles, through professional management.

To be a vehicle through which the Jaya Group can fulfil its social responsibilities and, at the same time, to be a place where employees can work, excel and continuously develop themselves.